With the rapid development of the network era, which caused a great impact on the traditional industries. We wind up machine machining also faces challenges in the downturn in the industry, manufacturers, agents are beginning to have strategic eye sight back market, which has become the highlight of the enterprise transformation.
Around the sales after services, spare parts, maintenance, remanufacturing, and so on a series of activities for after market, after the market is divided into three stages: new product delivery, less than 3 bag period for the first stage; maintenance service is the second stage; 8 years or 10 years later, the product needs to upgrade and re manufacturing is the third stage. Company strategy needs to be developed for different markets. Find the core strengths, explore business model, whether it is customer resources, core technology, accessories, etc., to do the exclusive competitive preparation.
In the fast moving consumer goods enterprise marketing layout, "e-commerce" is normal, but for a production machine processing of heavy equipment manufacturing enterprises, this is a very groundbreaking attempt. In contrast, roots blower machine after market parts for electronic commerce attempt is quite feasible. Through the information platform, the relevant aspects of the data collection, analysis, and application. So it is necessary to construct a new model, we stand in the position of customers, using scientific means, again with practical ways and measures for the management of operation, to mechanical machining market to do what we can do.
In the after-sales service, we should make full use of "red circle marketing management system service management functions, the establishment of rapid response, timely completion, local solutions and expand the services of new operational mechanism, after data as the basis to implement the assessment, statistics at the end of each month, evalsuation, and enhance the efficiency of the service.
In the series of products are richer in structure, production support capabilities dramatically, improve the level of project management, field service management and improvement favourable circumstances. We want to strengthen confidence, unyielding, and strive to full realization of company policy target in 2016.
Vigorously develop the market at the same time, to take into account the user needs. Users want to get a quick, effective, economic, professional services, from these four angles, the different components of the market after the market is not the same. Fan plant more is in the technology to provide support, agents are more established credit quality.
